Colleen Atherton

Background

About Colleen Atherton

I am a strategic marketer with proven success championing global brands, products and services, and new categories of business. I love the art and science of marketing and the reward of helping innovation-driven companies build scale. My forte’ is in translating insights into marketing programs that drive engagement, leads, and business growth. I thrive collaborating with diverse stakeholders and leading teams–from strategic planning and innovation to program activation, assessment, and ongoing optimization. My B2C and B2B marketing experience spans agencies, startups to Fortune 100 companies, a range of industries, and technology hardware, software (SaaS and enterprise), services, and solutions. Expertise (global scope): strategic planning · product marketing · go-to-market · digital marketing · multi-channel campaigns · content strategy · influencer relations · sales enablement · demand/lead generation · market research · data analysis · messaging · creative direction · consulting · program management · cross-functional leadership · change management Key Accomplishments • Scaled marketing campaign revenue and global reach – Grew Adobe Creative Cloud All Apps multi-channel campaign Sourced ARR by +47% with a -40% decrease in spend from Q3’22 to Q3’24 • Enhanced organic social engagement and reach – Developed an innovative global, bi-lingual organic influencer campaign series that exceeded prior performance for Adobe Creative Cloud All Apps • Accelerated global sales pipeline growth – Developed a demand generation program and multi-touch campaigns that generated $100+ million in contract value for HP enterprise printing, digital workflow, security, and mobility solutions • Improved market share and customer experience – Managed global go-to-market plan and communications strategies to re-brand/re-launch the HP Ink product portfolio, providing clearer choice and value at point of sale • Enhanced customer satisfaction and retention – Developed first HP Managed Services global management of change program to improve customer adoption, usage, and lifecycle experiences