Colleen Babenko

Background

About Colleen Babenko

I collaborate with all teams to build strategic marketing programs that integrate go-to-market campaigns with organizational priorities and growth goals. My personal motto is to build trust, value others, communicate effectively, foster innovation, solve problems creatively, and demonstrate high integrity. My key qualifications include- Advanced ability in translating business strategy into integrated marketing programs - Knowledgeable with hands-on experience with CRM and marketing automation platforms - Demonstrated success in campaign development at different stages of the buyer journey including; market research, go-to-market strategy, segmentation, measurement, and reporting - Familiarity with Google Analytics, email nurturing, A/B testing, and social media - Experience working closely with sales teams and have a strong understanding of the sales cycle and strategies to nurture leads - Strong messaging and positioning skills to effectively draw in the target audience What sets me apart- High degree of integrity and awarded for my work by the International Association of Business Communicators (IABC)- Full of positive energy and unstoppable in the face of obstacles – I problem-solve around them and find another way to succeed - Have a bias for action – I value data, but I don’t suffer from analysis paralysis; I also act on experience of what works and knowledge of best practices - Start-up stamina – I thrive in a high-impact organization that’s constantly evolving how we’ll get to our end goal - Know how to focus and know how to shift gears to roll with what we learn about customers over time Inspired by the opportunity to define success and how to get there