Colleen Glenn

Background

About Colleen Glenn

Colleen Glenn is a results-driven media marketing executive with 15+ years of experience creating innovative strategies that drive brand growth and measurable ROI. She currently serves as the Vice President, Marketing at Garden & Gun magazine where she oversees partnerships, brand marketing, and events. Highlights of her career at G&G include- Directing brand marketing strategy, engaging an audience of 3.5M+- Increasing marketing partnership revenue by 62% over five years through custom marketing solutions, events and strategic partnerships - Managing custom content campaigns generating over 134M+ promotional impressions for partners in 2023, aligning goals, strategy, and implementation of multi-platform media plans utilizing social media, email marketing, SEO, and SEM to drive online traffic, engagement, and conversions- In 2024, spearheaded the execution of 60+ high-profile G&G events, from bespoke tastemaker dinners to multi-day travel and culinary experiences, reaching 36K+ guests in 25 cities across the country in 2024- Leading marketing strategies for G&G’s diverse brand extensions, including The Garden & Gun Club restaurants (Atlanta & Louisville), Fieldshop by Garden & Gun a direct-to-consumer retail concept, The Garden & Gun Society loyalty group, and New York Times bestselling publications such as The Southerner’s Cookbook. Before leading the marketing team at G&G, she honed her craft in media marketing at Condé Nast and Time Inc. brands Lucky and InStyle, creating innovative programs and sponsorships that drove ROI and brand engagement for partners.