Colleen Stapleton Sharp

Background

About Colleen Stapleton Sharp

Senior executive with experience both as a practitioner and as a consultant, focused on integrating consumer insights, attitudes and behaviors to help clients understand marketplace change and develop actionable strategies for growth. Experience uncovering opportunity for healthcare, pharma, insurance, retail, consumer packaged goods, telecommunications, and the not-for-profit sector. Particular expertise in CRM and utilizing consumer data and attitudinal tools to develop actionable ROI-driven strategies. Specialties: Customer relationship marketing (CRM), consumer insights, customer and prospect database development, modeling and segmentation, as well as marketing strategies and programs designed to acquire, grow and retain customers and maximize customer lifetime value.