Conner Arvidson

Background

About Conner Arvidson

As an Email Marketing Manager, I increased email click rates by 100% through data-driven analysis and A/B testing. I also managed content calendars and end-to-end campaign strategies, and utilized CRM to enhance member engagement. I have a SMS Strategy Certification from Klaviyo, and I am proficient in creating and deploying SMS, in-app, and push notifications. I have a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Weber State University, and I have over four years of freelance experience in building and maintaining a positive public image for various organizations. I also worked as a Marketing Communications Specialist at Blackstone Products, where I orchestrated their email and SMS marketing strategy, achieving significant growth from $0 to over $4M ARR in 1.5 years. I helped create and execute national marketing campaigns, such as "Free the Cheesesteak", and achieved first-page Google rankings for several blog posts through SEO efforts. I love to test and break things in the world of marketing in order to create a more effective long-term strategy. I'm not afraid of failure if it means I learn something new. I'm always asking the hard questions and challenging the status quo. My mindset revolves around "What would the CEO do or think about this?" I never want to stop learning - I'm a voracious reader and podcast listener.