Connie Certusi

Background

About Connie Certusi

I am an accomplished results driven business leader with more than 14 years of general management experience in the FINTECH software industry with revenue accountability growing from $60m to $410m across all B2B markets (SB, SMB and Enterprise). Skilled in driving business performance and shareholder return, I've managed the P&L for a diversified portfolio of products and services in the accounting, ERP, payroll and integrated payments space by creating unique growth strategies that align to each product/service based on it's life-cycle position. My unique value proposition includes strong product leadership experience with over 15 years' spent leading R&D, product management and product marketing combined with more than 10 years' experience leading sales & marketing.Product leadership competencies include P&L ownership, portfolio management, strategic planning, road map delivery, strategic pricing and creative go-to-market models with a focus on driving business growth.Sales & marketing competencies include creating turn-around strategies, strategic bundling & promotions, and comprehensive B2B S&M leadership across all markets (small, medium and enterprise) using appropriate sales channels (inside sales, outside sales, partners, digital) with supporting marketing models (market segmentation, lead generation/nurturing, account targeting, etc.). With a proven track record in leading acquisitions, I've delivered solid shareholder return by leading all phases (market opportunity identification, candidate selection, due-diligence and post integration). Acquisitions I've been responsible for have driven strong double-digit CAGR growth under my leadership. I'm recognized as an industry thought leader in the SMB market. My articles can be found on my LinkedIn page. I have two passions. Passion #1 is to build strong leaders by coaching, mentoring and sharing lessons learned that I've experienced along the way. Passion #2 is to help businesses succeed.