Connie Holen

Background

About Connie Holen

Hi, I’m Connie, a growth architect for the boutique fitness industry — and a founder who has spent the last decade in the trenches with 350+ studio owners trying to scale in a complex, tech-driven world.I’ve built brands from scratch. Repositioned established businesses. Designed websites that convert. Implemented SaaS stacks that automate operations. And created lifecycle marketing systems that turn first-time visitors into loyal members.But what truly differentiates me is proximity.For 11 years, I worked shoulder-to-shoulder with operators navigating churn, thin margins, and rapid platform change. I translated technology into day-to-day operations that convert and drive ROI. And I built education-driven ecosystems — from SEO engines that generated half my agency’s revenue to partnerships, events, and a podcast that became a trusted industry resource.My background also includes leading national B2B programming for Yoga Journal and serving 21 years in the U.S. Air Force, where I logged 500+ combat/combat support hours and learned to lead with clarity under pressure.Today, I bring founder empathy, full-funnel systems thinking, and deep vertical insight to fitness-tech companies and service businesses committed to helping operators thrive.CORE COMPETENCIES:STRATEGY, PLANNING & DESIGNBrand Architecture & Identity • Website Design & Optimization • CX/UX • Copywriting & Messaging • SEO/SEM • Content Strategy • Paid, Owned, & Earned Media • Product Positioning & GTM • Analytics & Insights • Segmentation & Personalization • MarTech & CRM OversightFULL-FUNNEL MARKETING EXECUTIONDigital • Acquisition, Lifecycle & Retention • Social • Product & Service Launches • Lead Generation • Webinars • Educational Content • Podcasts • Experiential/Events • Activation • PartnershipsBUSINESS BUILDING & OVERSIGHTClient Relations • Sales & Business Development • Vision Building • Strategic Planning • Project Management • P&L/Budget Management • Process ImprovementCROSS-FUNCTIONAL LEADERSHIPBuilding, Leading, & Mentoring Teams • Executive/SMB Advisory & Thought Leadership