Connor Diday

Background

About Connor Diday

I use a dash of behavioral science with a whole lot of data analysis to turn curious prospects into full-blown evangelists. With over 8 years of experience in digital marketing, I specialize in building and executing data-driven strategies that enhance brand awareness, generate high-quality leads, and drive revenue growth. My approach is rooted in a deep understanding of behavioral science, allowing me to craft campaigns that resonate with target audiences and deliver measurable results. My goal is to make your marketing campaigns feel like finding that extra onion ring in your box of fries! Simple, exciting, and packed with value.(assuming you like onion rings as much as I do)! I have a proven track record of success in various aspects of digital marketing, including: Demand Generation: I excel at creating and managing multi-touch campaigns across platforms like Meta, TikTok, and LinkedIn, consistently achieving significant margin growth and reducing acquisition costs. At SelectQuote, I grew monthly revenue by over 190% and cut the average cost per conversion from $102 to $54 in just six months. Affiliate Management: I have experience in negotiating contracts and developing strategies with affiliate partners to expand brand reach and drive lead generation. This led to a 120% increase in revenue within my first three months in a previous role. I've also implemented tier-based payout systems to incentivize high-quality leads, resulting in a 38% increase in lead-to-contract conversion rates. Full-Funnel Strategy: I am adept at managing the entire sales funnel, from creating top-of-funnel content to nurturing leads and optimizing for conversion. By focusing on "priming" audiences with educational content, I've successfully increased margins from 25% to 55%. I am proficient in a variety of marketing tools and platforms, including Google Analytics, Salesforce, HubSpot, and Everflow, and I am certified in Google Ads, Hubspot Inbound Marketing, and Looker Business Analytics. I thrive on analyzing data to uncover unique behavioral trends and transform them into actionable media buying strategies. I am passionate about leading new initiatives and am always looking for opportunities to drive significant growth and innovation. Feel free to connect with me to discuss how I can help your organization achieve its marketing goals.