Cordelia Bortoni

Background

About Cordelia Bortoni

I´m an experienced Graphic Designer with 15+ years of experience in industries such as editorial, communications and technology. My expertise includes Adobe Creative Suite (Illustrator, Photoshop, InDesign and XD). I´m an expert engaging a team into reaching a common goal and I thrive in demanding and dynamic work environments while identifying and prioritizing accomplishing deadlines. My major achievements in my professional career include developing and implementing a marketing strategy that allowed customers, as well as employees, to visualize the company's digital business ecosystem showcasing the product and service catalog. Through a concept emulating a subway map, the company's stakeholders, products and services were placed within the map, making it easy for customers to locate the service that met their specific needs. Alongside this map, I created a new brand identity giving each brand its own image, developing websites and positioning the company in new Latinamerican markets. The sales process strengthened by 25%, making it more punctual and efficient.