Corinna Wright

Background

About Corinna Wright

Global Senior Design Manager and Brand Storyteller Design Manager leading teams in a multitude of business categories and channels in all capacities of design and development. Experience includes researching and designing men’s, women’s and kids apparel, color trends, creating concept boards, and working with fabric and technical developments teams to create the right product at the right price. Consistently delivering innovative, functional and performance workwear for the largest mass retailer and resulting in yearly category growth. DESIGN: I have successfully designed into the following business channels: Mass Retail Channel, B2B Industrial Laundry/Rental Uniform channel. Market categories include Men's and Women’s workwear, Men's/ Women's Denim, Tactical Law Enforcement Apparel for both Men and Women, Men’s Outerwear, Camo/Hunting apparel, and Kids School Uniforms. BIG TEX, State Fair of Texas: Designed 8 of 11 shirts for the iconic figure. Brand representative for fair media day. ARCHIVE/ BRAND HISTORY: Launched and managed our in-house archive of vintage garments and ephemera. Continually researched the brands 100+ year history. Presentations, storytelling, and digital asset management. Worked closely with global design teams and global marketing to help build heritage story telling, brand building and brand equity. I love lifelong learning. I love being creative, being a creative thinker, thinking outside the box, and seeing the entire picture. I believe in taking risks, otherwise you will never know what could have been. “Creativity takes courage. ” ― Henri Matisse