Cormac Simms
Vice President Digital Customer Transformation & Commercial Excellence Europe at Td Synnex
Based in Sant Cugat del Vallès, Spain
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Seniority
Vp
Department
Other
Location
Sant Cugat del Vallès
Industry
IT Services and IT Consulting
Company size
22K
Contact information
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c•••••••@tdsynnex.com
Phone
5 credits+34 ••• •••• ••••
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Background
About Cormac Simms
I lead digital transformation and commercial excellence at scale across Europe’s tech sector, driving AI-powered programs that unlock revenue growth and margin optimisation. With a strong track record in scaling multi-country initiatives, I specialize in embedding predictive analytics and automation to accelerate post-acquisition value creation and commercial turnaround. As a trusted advisor and execution leader, I combine deep domain expertise with data-driven decision-making to deliver measurable business impact — from go-to-market redesigns and customer lifecycle automation to AI-driven pricing and market intelligence. My experience spans complex M&A integrations, organizational transformation, and building high-performing international teams. Specialties: Strategy Digital Transformation & AI Commercial Excellence Organisational Design Profit & Pricing Data insights and Digital Marketing Process Optimisation Business intelligence & analytics SMB Growth Acceleration Customer Experience Artificial intelligence M&A, Integration, & Business Turnaround.
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