Cornelia Witte

Background

About Cornelia Witte

With over 20 years of experience in the consumer goods industry, I am a seasoned marketing professional who specializes in global brand strategies, innovation, and portfolio development. I’m passionate about the creation and launch of new products, I carefully reposition and redesign a brand if needed, and I define regional and local growth strategies based on consumer and customer insights. I strive to continue my proven track record of sales turnaround and double-digit growth initiatives. The companies I worked with also acknowledged my skills to develop, motivate, and lead internal teams and individuals as well as external partners to achieve ambitious goals. I am fluent in German, English, and Spanish, and I have a structured, friendly, and problem-solving mindset and overall optimistic outlook on business challenges.