Cory Odonnell

Background

About Cory Odonnell

I am an expert in event marketing and live production with more than 20 years of experience in transforming ideas into reality. I specialize in creating unforgettable events that boost brand engagement, increase revenue, and fulfill business goals. As a Managing Partner and Co-Founder of Do Great Projects, I crafted strategies and led the development and execution of innovative business models and strategic roadmaps. These initiatives propelled the growth of various event franchises and were crucial in advancing brand management and revenue enhancement. I managed a team responsible for executing experiential events that increased brand visibility and significantly improved stakeholder engagement for clients such as Amazon, Virgin Galactic, and Goop. With experience in leading summits, conferences, and keynotes, I excel at elevating corporate events to enhance brand visibility and audience engagement. My strategic approach ensures your events deliver compelling content and a standout experience in a competitive market. Utilizing cutting-edge technology in event production, I have produced events like the Equality Now Virtual Gala, overseeing everything from scriptwriting to high-profile collaborations with celebrities like Jane Fonda and Meryl Streep. Since 2020, the gala has raised over $1M demonstrating my ability to amplify event impact through digital platforms. Before co-founding Do Great Projects, I was an Executive Producer at In Goop Health, where I helped pioneer the production of the premiere event franchise, now recognized as an industry standard. My strategic oversight enabled the organization to generate over $20M in sponsor and ticket revenue, attract more than attendees and achieve recognition as the Best Conference of the Decade by Event Marketer. My role involved managing a $7M budget, ensuring flawless event execution, and optimizing sponsor engagement, which collectively enhanced the profitability and scalability of the events. At NCompass International, as a Senior Event Producer/Account Director, I focused on the end-to-end management of client accounts and strategic event planning aligned with client objectives and market trends. My efforts optimized resource allocation, enhanced financial efficiency, and ensured the delivery of quality outcomes, culminating in high client satisfaction. My expertise in lifestyle engagement and touring production allowed me to produce The Adult Swim Tour for Cartoon Network, securing repeat contracts and landing the agency a multi-year deal for consistent year-over-year revenue.