Cory Schmidt
Sr Group Director, Planning at Initiative
Based in Ojai, United States
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Seniority
Other
Department
Other
Location
Ojai
Industry
Advertising Services
Company size
3.2K
Contact information
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c•••••••@initiative.com
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Background
About Cory Schmidt
I’m a strategic, results-driven leader with 18+ years of experience shaping integrated media strategies for some of the world’s most recognized brands. What drives me is the challenge of translating complex data into simple, actionable strategies that create real business impact. Over the years, I’ve built and led high-performing teams that thrive on collaboration, creativity, and trust. I believe the best results come from empowering people, from developing talent to fostering curiosity, and creating a culture where diverse perspectives drive better solutions. I’m at my best in fast-paced, evolving environments where adaptability is key. Whether guiding media strategy, building strong client and partner relationships, or solving complex problems with data and creativity, I bring clarity and momentum to every project. Core Strengths: • Data-Driven Strategy & Insights • Leadership & Team Development • Collaboration & Problem Solving • Traditional, Digital & Social Media Strategy • Client & Partner Relationship Management • Project & Resource Management
Decision-makers
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