Courteney Webb

Background

About Courteney Webb

I specialise in building and evolving sports and lifestyle brands through creative storytelling, visual identity and digital marketing.With a background in both visual arts and elite sport, I specialise in building digital presence for brands in the cycling, outdoor and performance space. My work focuses on translating brand identity into visual campaigns, partnerships and content that resonate with active communities.After completing a Bachelor of Arts Honours degree at the University of Cape Town, I began my career with South African cycling apparel brand Ciovita, working across athlete partnerships, campaign development and photoshoot production. Alongside this, I pursued professional cycling internationally, competing in Europe and Australia and representing South Africa at World Championship level. This experience shaped the discipline, adaptability and industry insight I bring into my work today.I later expanded my marketing experience in the renewable energy sector before moving into my current role as Marketing Manager at Bikalot, distributors of Cadence Nutrition, ASS MAGIC and SP Connect.My role spans digital marketing, brand storytelling and creative direction across multiple brands. Recently, I led the rebrand of Cadence Nutrition, overseeing brand direction, visual identity, packaging design and the rollout of a multi-touchpoint campaign communicating the new brand across digital platforms, PR and community channels.I enjoy shaping ideas from concept through to execution, particularly where strong visual identity and authentic storytelling can strengthen a brand’s connection with its audience.Long term, I am especially interested in the strategic side of brand building, helping sports and outdoor brands define their voice and grow meaningful communities.