Craig Bilow

Background

About Craig Bilow

Accomplished architect of customer strategy with a foundational belief that commerce happens at the customer. A change agent, adept at dismantling organizational silos and leading cross-functional teams with a focused approach on the shopper and the conversion of shoppable moments into customer sales. Proven record of driving growth across brands and portfolios with an integrated enterprise approach. Unique perspectives gained from leadership roles at top CPG manufacturers, such as Riviana and Nestle, in omnichannel, consumer marketing, sales, customer marketing, finance, and operations, complemented by commerce agency experience. Leverages industry knowledge, strong analytic acumen, and collaborative approaches to mine customer growth opportunities. An astute leader who formulates goals that push the boundaries but are within the realm of feasibility. Meticulous attention to post-promotion analysis and storytelling to celebrate wins, inform stakeholders, build customer relationships, and improve future campaign performance. Areas of Expertise: Strategic Thinking Planning and Alignment from C-Suite to Sales Teams Omni-Channel Marketing RMN Negotiation and Activation Ecommerce Display, Search and Content Sales Management Brand Development Enterprise Collaboration CRM, Project Management Systems Expertise Team Development Shopper Insights Category Management Budget Management