Craig Choisser

Background

About Craig Choisser

Experienced director of strategic business initiatives, brand development, and strategic marketing Management and execution of all marketing channels; track record in utilizing measurement and metrics to focus marketing efforts on high value tactics in support of corporate strategy Demonstrated ability in leading cross-functional teams to analyze, synthesize, and leverage data to build and maintain a seamless omnichannel customer experience Established expertise in brand creation and transformation, providing execution foundation for all Go To Market activities What people are saying:"A mature business leader with a mind for strategic planning." “He is very strategic in his approach, able to synthesize multiple data points, research and perspectives into a meaningful and coherent strategy.” "Communicates at all levels of the organization effortlessly and with great confidence." Key competencies: Marketing strategy, content marketing, marketing research, market segmentation, lead generation, statistical analysis, brand development and multi-channel promotional programs.