Craig Cusano

Background

About Craig Cusano

As a medical director, I work within the Medical and Scientific Communications group within GSW Columbus. I'm responsible for the development of medical strategy, medical content, medical writing, and regulatory affairs. My primary responsibilities within the teams he supports are to help translate science into promotional strategy, provide category expertise through current knowledge of clinical data and disease states, and help lead the agency’s marketplace intelligence efforts. My expertise stems from extensive training in the pharmacy field, earning my Doctorate of Pharmacy degree with Honors from Rutgers, the State University of New Jersey. My agency experience includes working within the diabetes and epilepsy marketing space. I bring strong competencies across a wide variety of disease states combined with extensive first-hand patient experience to the marketing world. I'm currently involved with US and Global brand launch, prelaunch development, life cycle management, DTP and DTC development, draft label negotiation, disease state education, core messaging, creative campaign development, and the development of promotional/medical slide decks. I am also actively involved in disease education programs for his teams internally. Prior to joining GSW, I earned my Doctorate of Pharmacy degree with Honors from Rutgers, the State University of New Jersey. My in-depth pharmacy classroom training spanned the majority of modern disease states, including advanced pharmacology, advanced pharmacotherapy, pharmacokinetics, disease-specific therapeutics, patient communications, pharmacoeconomics, regulatory process, and even pharmaceutical advertising. Beyond classroom experience, I completed a year of clinical rotations including critical intensive care, critical cardiac care, infectious diseases, psychiatric care, post-critical care, and others.