Craig Ericsson

Background

About Craig Ericsson

I’m a career Business Development Representative and Business Development Consultant at Ad Astra, focused on helping organizations uncover smarter, more effective ways to solve operational challenges and drive growth.In my role, I generate and qualify new sales opportunities through high-volume inbound and outbound outreach across calls, email, and social channels. I lead first-touch conversations and discovery meetings with target accounts, building a strong, consistent pipeline while managing post-engagement follow-ups that convert interest into first meetings and Sales Qualified Leads.I consistently meet and exceed quota by combining thoughtful account and industry research with value-based selling—prioritizing real business needs, not just surface-level interest. I work closely with Regional Vice Presidents to ensure smooth handoffs of qualified opportunities, setting deals up for long-term success.In addition to core prospecting, I support lead generation through conferences and trade shows, with timely, intentional post-event follow-up to maintain momentum and maximize ROI.I’m driven by meaningful conversations, disciplined execution, and the satisfaction of turning curiosity into qualified opportunity.