Craig Griffiths

Background

About Craig Griffiths

Results-driven leader with over a decade of experience in growth, customer success, and strategic leadership. Proven track record of driving business growth, enhancing customer retention, and delivering sustainable strategies across diverse industries, including SaaS, sustainability, regeneration, and ESG. Passionate about leveraging expertise to create meaningful impact and build empowered, high-performing teams. Skills Growth & Strategy • Sales and marketing strategy • Data-driven digital growth and forecasting • Revenue optimisation • Market research and analysis Customer Success & Client Services • Customer retention and relationship management • Process improvement and efficiency • Cross-functional collaboration • P&L management Leadership & Mentorship • Team management and development • Cross-functional leadership • Strategic planning and project management • Coaching and mentoring Technical & Industry Skills • SaaS and product management • Sustainability and regeneration • Multi-touch attribution • Supply chain transparency Market experience - UK - Europe - US - Asia Clients - Adobe - Adidas - Headspace - Grab