Craig Heldman

Background

About Craig Heldman

Craig brings more than 25 years of leadership experience in education technology and is currently serving as a board member and advisor for emerging businesses in the space. Previously, Craig has led three different businesses as CEO most recently at VisionPoint Marketing, a leading provider of enrollment marketing and analytics solutions. Prior to VisionPoint, Craig served as CEO for two market leaders and completed a successful exit most recently with iModules, provider of the market leading SAAS platform for colleges and universities to drive alumni engagement and fundraising. The bulk of Craig’s career was spent in over 22 years at Hobsons, serving as CEO over the final nine. Hobsons supports student success through education lifecycle solutions to schools and universities. After joining the business in a sales leadership role, Craig grew with the business as it scaled from start up to well-established market leader holding a variety of leadership positions prior to CEO. Craig’s leadership has driven a customer-centric approach and a culture of innovation to drive shareholder value. Craig believes education is the best hope for our world and our future. The driving passion behind his work is ultimately a desire to help foster life-changing connections between institutions and right-fit students. He’s also a visionary who sees beyond siloes, and he’s spent his career helping hundreds of schools revolutionize operations at the intersection of marketing, enrollment, institutional advancement, and technology. Prior to his time in education technology, Craig held a variety of sales management positions at Procter and Gamble. He earned a Bachelor’s Degree in Finance and Marketing from Michigan State University.