Craig Ishii

Background

About Craig Ishii

Product marketing and integrated marketing leader with 15+ years of proven impact and increased revenue for products, portfolios, and businesses. Skilled in developing product messaging, launching products, and evaluating/iterating based on KPIs and analytics. Started in the social impact sector, then moved to the go-to-market space for corporations and startups, bringing a passion for storytelling and strategy, as well as a deep desire to understand human drivers & motivations. A people-first leader with a commitment to growing and empowering team members and partners so they can operate, ideate, and perform at their best- Marketing Communications Skill Sets: Print advertising, email marketing, content marketing, social media marketing, paid search, paid social, pay-per-click advertising, lead generation, webinars, event planning, multi-channel marketing integration, hardcopy and web design, graphic design, customer relationship management (CRM), organic search engine optimization (SEO), digital analytics, cross-functional team collaboration, Agency Collaboration (Creative Agencies, Advertising Agencies), HTML/CSS Technology Skill Sets: Google Analytics, Google Data Studio, Salesforce, Social Media (LinkedIn, Facebook, Sprout Social, Oktopost), Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Web-Building Platforms (Webflow, Squarespace), Email Marketing (Constant Contact, Mailchimp, Active Campaign), Project Management (Trello, Asana, Todoist, Monday.com), CRM (Salesforce, Hubspot)