Craig Lawless

Background

About Craig Lawless

Experienced and passionate fitness professional with over 10 years in the health, wellness, and performance industry. Currently serving as Head Coach and Director of CrossFit at Perpetua Fitness, one of Dublin’s leading gyms, where I’ve helped grow membership, develop coaching teams, and expand group fitness operations. I’ve led teams of 10+ coaches, built new training methodologies, and driven business growth through member retention, client engagement, and innovative programming. My experience spans CrossFit, personal training, group fitness, nutrition coaching, and business development, both in Ireland and abroad. I’m motivated by helping others perform at their best—whether that’s clients in the gym or coaches developing their careers. I’ve also had the opportunity to launch new fitness concepts, including Perpetua’s Tread & Shred Studio, and manage the opening of Orangetheory Fitness’s first New Zealand studio. Certified in Precision Nutrition and CrossFit Level 1, with a BA in Leisure Management, I’m passionate about continuous learning, leadership, and promoting health and performance at the highest standard.