Craig MacPherson

Background

About Craig MacPherson

BRIEFLY With over two decades leading successful marketing initiatives for firms ranging from SaaS start-ups to Fortune 50 enterprises, I specialize in crafting strategies that generate high-quality leads and accelerate revenue growth. My expertise spans marketing strategy, web applications, SEO, paid ads, content marketing, and social media. As head of WSI Growth Marketing, I marry data-driven insights with creative solutions to deliver measurable results, helping startups, scale-ups, and mid-sized enterprises across technology, biotech, fintech, e-learning, and transportation thrive in fast-changing markets. WHO I HELP I partner with diverse businesses including start-ups, scale-ups, and mature companies seeking growth and digital transformation. We are a strategic partner that helps guide VPs of marketing and CMOs from early-stage SaaS and tech companies, CEOs of software, fintech, or transportation start-ups, CMOs in biotech and e-learning, and marketing directors of established B2B product and services firms through growth challenges and optimize their marketing efforts. CONNECT WITH ME IF… You are a VP Marketing or CMO at a SaaS, biotech, fintech, e-learning, or transportation company looking to elevate your digital marketing efforts and drive sustainable growth. You are the CEO or Founder of a tech, software, fintech, or transportation start-up seeking a comprehensive strategy to build your brand and optimize customer acquisition. You are a Marketing Director at an established B2B company that needs advanced digital marketing tactics to modernize your strategy and enhance ROI.