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Craig Nangle

Automotive Industry Consultant at Coleman Research

Based in Nashville, United States

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Seniority

Manager

Department

General Business & Management

Location

Nashville

Industry

Information Services

Company size

714

Contact information

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Email

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c•••••••@colemanrg.com

Phone

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Background

About Craig Nangle

I am driven to make a difference. With over two decades of leadership experience, I inspire teams to be the best version of themselves. To quote Ronald Reagan, I believe there is no limit to the amount of good you can do if you don’t mind who gets the credit. I started my automotive career journey over 30 years ago as an auto tech. I was drawn to the industry by a passion to make cars perform better than their original specifications; unleashing its hidden potential just like the teams I lead. When I was unable to duplicate a concern, I dug deeper. I realized the customer experienced something I didn’t and there was more to be learned. I took this customer focus to the next level by opening an independent repair shop with two partners and grew it successfully to a earn a significant net operating profit. Before the internet and websites like Google or Reputation.com existed, you didn’t know why customers didn’t return. I called every customer that visited my shop a few days afterwards to ensure they were completely satisfied. It was important to me that customers knew their satisfaction mattered. To me, continued success meant evolving and growing; not maintaining the status quo. After a few years, I sold my share of the business and decided to help a nearly 100-year old company advance the way repair information was shared with automotive technicians. This was critical to businesses like my own that did not have manufacturer support. Through my efforts, we moved from printed books to electronic CD subscription services driving a renewable source of revenue from a growing subscriber base and opened doors to many lucrative private label offerings as computers and the internet became a household staple. This experience allowed me to publish dozens of books and articles on automotive repair and business management and earned me an invitation as a keynote speaker at industry events. As an executive with Nissan, I led multiple cross-functional teams to prepare and implement recalls and customer satisfaction initiatives, identify quality improvement trends, forecast expenses, and identify opportunities for improved customer journeys, quality improvement, and cost optimization. I’ve also led training, sales and marketing, and product development teams. In my current role, I am running a successful franchise and operating as a consultant. Outside of the office, I enjoy spending time with my family/friends, reading, watching movies, gambling, playing games and sports, coaching youth athletic teams, fixing cars, and giving back to my community.

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