Craig R.

Background

About Craig R.

I'm a digital product leader with 17 years of experience scaling e-commerce businesses and driving complex platform transformations. As the digital product leader for a premium beauty brand, I led the company through multiple strategic platform migrations and built cross-functional teams that delivered exceptional customer experiences.I've spent 3+ years managing headless commerce architectures for high-growth fashion brands using Shopify Plus, Hydrogen/Oxygen, and Sanity CMS; along with other headless stacks. My work includes overseeing major product collaborations and successful platform integrations with leading e-commerce technology providers.What I bring: • Platform expertise across Shopify Plus, headless commerce, and modern e-commerce architectures • Crisis leadership - rescued critical technical migrations and prevented revenue-impacting outages • Team building - scaled organizations from startups to billion-dollar valuations with agile methodologies • Technical fluency - problem-solving approach and ability to bridge business needs with technical solutions • Data-driven approach - experienced with comprehensive analytics stacks and A/B testing frameworksMy unique combination of product leadership experience, hands-on technical knowledge, and proven success managing complex stakeholder environments positions me to drive digital product strategy for high-growth brands.I'm passionate about creating customer-obsessed digital experiences that blend innovation with operational excellence. Whether it's implementing AI-driven customer support, optimizing mobile-first social commerce flows, or managing complex platform migrations, I thrive on solving difficult challenges that directly impact business growth.