Craig Scarr
Marketing Director Apac at Fishbowl
Based in Mooloolaba, Australia
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Seniority
Director
Department
Advertising & Marketing
Location
Mooloolaba
Industry
Software Development
Company size
225
Contact information
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c•••••••@fishbowlinventory.com
Phone
5 credits+61 ••• •••• ••••
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Background
About Craig Scarr
Senior marketing and growth leader with deep experience scaling SaaS and platform businesses across APAC. Proven at building data-driven demand engines, leading high‑performance teams, and partnering with Product, Sales, and RevOps to drive pipeline, revenue and retention. Strong background across B2B SaaS, FinTech/LegalTech, FMCG and services, with hands-on leadership in martech, performance marketing, partnerships and brand transformation.Key Competencies:SaaS Growth & Demand Generation – PLG support, MQL→SQL optimisation, outbound SDR enablement, lifecycle marketingPerformance & Digital Marketing – Paid search/social, programmatic, CRO, SEO, review platforms, attributionMarTech & RevOps – Salesforce, Outreach sequencing, analytics & reporting, CRM implementation, automationProduct & Go-To-Market – Vertical GTM, launches, pricing/packaging support, customer proof & use casesData, Insights & Analytics – Forecasting, dashboards, ROI modelling, pipeline & funnel optimisationBrand, Comms & PR – Rebrands, thought leadership, media relations, awards & analyst-style positioningLeadership & Scale – Building cross‑functional teams, change leadership, coaching and mentoringPersonal Achievements & Interests:Elite-level competitive swimming (Commonwealth, Pan Pacific & Olympic Trials finalist); travel, surfing, snowboarding, fishing & golf
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