Craig Scull

Background

About Craig Scull

Key member of 7-person design and research team that has grown to 80+. I specialize in- 1/"User-centric opportunity framing"- helping teams learn about users' problems and underserved needs and goals; matching those to company's goals; laying these out on a long term product roadmap. 2/"Creative solution design and testing"- guiding teams along the iterative path of creating and refining an MVP solution until it is significantly better from the target users' perspective than their existing solution. 3/"Upholding experience quality in build phase"- ensuring the built MVP solution matches the level of quality tested in the prior phase; guiding an experimentally-driven progressive roll-out to maximize learning from real-world usage; using these learnings to refine the built solution until it is significantly better from the target users' perspective than their existing solution.