Craig Williams

Background

About Craig Williams

As the Group General Manager at Illawarra Toyota a multi award winning heavy weight dealership. I lead a large team of professionals across sales, parts, and service departments, ensuring the highest level of customer satisfaction and brand loyalty, Across 2 large dealership sites. With over 20 years of experience in the automotive industry, I have a proven track record of delivering results in volume, revenue, and profitability for multiple dealership brands as a senior management professional. My core competencies include implementing sales driven processes that optimize performance, brand awareness, and guest retention, as well as developing and mentoring staff to achieve their full potential. I am passionate about uncovering insights and leveraging them to create value for the business and the customers. My mission is to provide excellent service and quality products that exceed expectations and create lasting relationships.