Cristin Devries

Background

About Cristin Devries

Strategic and highly creative senior marketing executive with unparalleled experience pioneering 360 marketing programs that seamlessly connect brands with entertainment properties to drive profitability, enhance loyalty and influence consideration. Extensive expertise in creative development, strategic media partnerships, program activation and production, bringing innovative brand solutions to life that enhance the value of both the brands and the entertainment content. My expertise spans across various properties such as The GRAMMYs, The Amazing Race, Survivor, The CMT Music Awards, NCIS franchise, Ghosts, Hawaii Five-0 and The Neighborhood, and clients that include AT & T, Mastercard, Microsoft, Amazon, Subaru, Ford, Expedia, GM, P&G, Sony, Verizon and Universal. My strong and trusted network of client, creative, brand, and production partners allows me to drive more revenue opportunities more efficiently. Equal parts left brain and right brain, I can translate a brand brief, ideate compelling programs, script and deliver a pitch, and successfully execute every element (while actually enjoying each step in the process). My project management playbook is rooted in listening, staying calm under pressure, attention to detail, leading with transparency and proactively troubleshooting potential hurdles before they get in the way (also making me an ideal candidate for The Amazing Race!). Even when not working, I find it difficult to remove my marketing hat since I'm obsessed with pop culture, reality TV, news and true crime documentaries, and all things entertainment. I geek out regularly when I see a really good partnership within or around the content I’m consuming – which does tend to tarnish the co-viewing experience for family and friends brave enough to join me in front of the TV. Luckily they all know it's my passion and everyone should be so lucky to enjoy their work as much.