Cristina Paslar

Background

About Cristina Paslar

As a growth leader, I build brand ecosystems and marketing strategies that expand market influence and accelerate business performance across both B2B and B2C technology and services organizations. With 20+ years of experience, I focus on connecting platforms, partners, and customers to drive measurable growth, modernize positioning, and scale engagement across global markets. I have led marketing transformations in complex, matrixed environments, combining go-to-market strategy, integrated campaigns, and ecosystem-led growth models. My work spans B2B and B2C contexts, where I align marketing, product, and sales to deliver sustained commercial impact. I am particularly focused on building scalable systems through data, digital channels, content, and partner ecosystems. Innovation, influence, brand preference, and brand affinity are central to how I approach growth. I design strategies that go beyond awareness to create sustained demand, differentiation, and emotional connection with customers. I have also led initiatives in financial inclusion and sustainability, ensuring growth strategies are aligned with broader societal outcomes. Core competencies: Marketing Strategy | Ecosystem Growth | Brand Positioning | Go-to-Market | Integrated Campaigns | Product Marketing | B2B Marketing | B2C Marketing | SaaS | Digital Marketing | Performance Marketing | CRM | Customer Insights | Data & Analytics | Market Research | Segmentation | SEO/SEM | Content & Creative Strategy | Media Planning | Martech | Agency Management | Cross-functional Leadership | Global Team Leadership | Agile Execution | Payments & Financial Services