Crowley Sullivan

Background

About Crowley Sullivan

Crowley Sullivan is chief executive officer of Athlete Advantage (AA), a Chicago-based company that builds innovative revenue solutions across collegiate athletics and higher education through events, experiences, and original content. He joined the company in 2024 and leads its long-term vision, key partnerships, and growth initiatives.For more than 30 years, Sullivan has built and led revenue generation and growth initiatives for some of the most recognized names in sports and media. His work spans ESPN, the UFC, USA Today Sports Digital Media Group, and the Chicago White Sox. A well-respected leader and collaborator, Sullivan has worked with C-suite leaders and private equity capital firms to help shape businesses at the intersection of competition, content, and commerce.Accomplished general management professional, with over 25 years of tremendous experience at the highest levels of the sports media industry, driving content-based businesses across all delivery platforms.Dedicated to the development, optimization, and execution of media content investment and programming strategy for national and global streaming of live sporting events. Driven to onboard, engage, and retain subscribers by creating analytical models and making informed programming decisions based on content needs. Fully understands growth drivers in a subscription-based model to design, measure, project, and interpret key performance indicators for all original programming on streaming platforms and sporting websites.Peabody & two-time Emmy Award winner for ESPN SportsCentury.