Crystal D. Evans

Background

About Crystal D. Evans

Specialist in Advertising, Brand Strategy, Market Research, Human Insight, Visual Communication, Positioning, Experiential and Immersive Storytelling, and New Product and Service Design. I am frequently hired as an Insights and Brand Strategy Consultant and Research Director to deliver fast turnaround and continuous insight and brand strategy - often with the support of my global Kingfisher Consultancy team. I have over 20 years experience translating human insights into effective marketing strategy, powerful advertising, disruptive New Product and Service Design, impactful campaign launches, positive social change activations, and culture creating brands. I am trained in qualitative and quantitative research methods, commercial and cultural semiotics, behavioural change theory and brand world applications, ideation sprint workshop facilitation, focus group and depth interview moderation, co-creation, ethnography, user testing, and various user-centred design practices. Currently, I am helping inform the growth of a number of global FMCG, technology, retail, media, gaming, charity, health and wellness, financial, and automotive brands. I have been fortunate to work internationally in both agency and client side roles since Key markets of focus have included UK and Europe, USA, Canada and Latin America, Asia Pacific, the Middle East, and Africa. During my work in these varied markets, I have led research, marketing and strategy projects for a wide array of brands including ethical bank Triodos, WHO, GSK, SABMiller, P&G, Coca Cola, Sony, Disney, L’Oreal, Molson Coors, Unilever, HP, General Mills, JnJ, Danone and Diageo.