Crystal Fish

Background

About Crystal Fish

I am a solution-oriented leader with a strong focus on innovation and people management. Throughout my career I have been driven by my intellectual curiosity to find answers to the most pressing questions. Whether it is finding a solution to increase our B2B revenues to new highs or finding a solution to lowering our cost of acceptance for electronic payments, I have found a way. I can quickly find a way to uncover pain points and identify a strategic solution. With my refined skill set, I bring customer-centric mindfulness that enables my teams to innovate and thrive. In my current role, I am responsible for developing and guiding fleet sales and marketing programs which will ensure sustained gallon and profit growth within the Global Fuel Sales business segment. Developing and leading two sales teams; one focused on growing and retaining sales of mid-size to large fleet customers while the other team identifies and grows the small local fleet customer segment. The Fleet card sales is characterized by a transactional sales process and is primarily focused on the Circle K Fleet card. I pride myself on consistently delivering plans that produce double digit YOY growth in gallons, while also increasing profitability from existing and new customers.