Crystal M.

Background

About Crystal M.

Consumer goods & global beauty industry expert in the execution of distribution management, sales, marketing, product development, education, & business development for global companies. Sales executive - Developed a sales and education model that can be implemented into any brand, expert in brand growth and expansion, distribution management, successful track record of developing high performing sales and education teams domestically and internationally. Team Development - Created a matrix organizational programs specifically for CPG, and aesthetics industry sales professionals to motivate teams for personal and company growth. Education - Design and implement curriculum with an emphasis on brand development, employee training, sales, and marketing Industry Speaker and Educator - Created and presented courses in sales training, business building and product placement globally. Key experience: Global Distribution Global brand / Regions / Affiliates Education Curriculum Development and Design Sales and education team building Retail/CPG/Mass Distribution Management Broker Management Business model development and implementation Marketing: Digital, Social Media, B2B, B2C, Direct Mail and Print Advertising Marketing campaigns/retail promotions/in-store eventing Brand positioning and brand equities PR content Training and education; curriculum development, planning execution Manage trade show exposure and presence General management: Brand growth and development Re-positioning of brand; awareness, sales and marketing strategy, training, education development Domestic and International business development Developing and Increasing Brand Equity Visualization of brand; products and marketing Training and education; speaking, motivation, and curriculum Cross functional team building Development and Implementation of Strategic Business Plans, specifically for CPG/mass market, spas, and beauty/wellness brands