Cynthia Allen

Background

About Cynthia Allen

With over 20 years of vertical and wholesale retail experience, I am a seasoned merchandising leader who can build and manage diverse and profitable assortments across multiple brands and categories. I have a strong track record of achieving sales and margin growth, as well as elevating and modernizing product collections to meet customer needs and expectations. At Xcel Brands, I supported the transition from licensing to wholesale company by implementing new procedures and building a sustainable pipeline process. I also revamped and launched several brands that were distributed through brick and mortar, ecommerce, and interactive television. I partnered with design, sales, and other cross-functional teams to deliver cohesive and balanced product architectures. My mission is to create value and differentiation through innovative and customer-focused merchandising strategies.