Cynthia Lin
Digital Marketing Analyst at Click & Mortar
Based in Montreal, Canada
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Seniority
Staff
Department
Advertising & Marketing
Location
Montreal
Industry
Advertising Services
Company size
43
Contact information
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c•••••••@clicketmortar.com
Phone
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Background
About Cynthia Lin
I’m a French marketing professional with a background from ESSEC Business School and HEC Montréal, experienced in digital marketing, operational marketing, brand management and content, within international and innovative companies. Curious about the future of digital strategy, I conducted a research project on the integration of artificial intelligence into search engines, focusing on Google’s AI Overviews in Canada, the impact of LLMs, and how brands can optimize for these emerging AI-driven experiences! Today, I work in digital marketing, focusing on SEM, paid media, SEO, generative AI in Search and data analytics, combining performance marketing, strategic content, and insights-driven data to grow visibility and drive measurable results.
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