Cynthia Orr

Background

About Cynthia Orr

I am an insightful, enterprise-minded CPG Executive who builds strong foundations for sustained success. Thoughtfully balancing between people, process and performance, I naturally create high-performance teams that collaborate, trust and inspire each other to elevate purpose and results. I have been recognized by US Healthcare Businesswomen's Assocation as a Rising Star for exemplary leadership and am known for being a Committed Coach, cultivating a culture to "raise the bar". With over 15 years of leadership experience in Sales, Trade Strategy and Marketing across both the US and Canada, I am commercially savvy as a skilled operator, connector and communicator. I am a proactive, trusted partner and build lasting relationships across key stakeholders, with a passion for elevating retailer engagement. Honored with multiple Vendor of the Year awards, I have had the privilege of partnering with some of the largest and most influential retailers in the world, including Walmart US as an Advanced Strategic Partner (ASP). I love a challenge and approach new and complex problems with data, insights and creativity. I am deeply committed to finding winning solutions that accelerate revenue, expand margin, grow share and ultimately create value for the consumers we serve.