Cyril Bernard

Background

About Cyril Bernard

A pioneer and leader in Revenue Growth Management, I have 25 years' experience of managing businesses and sales, marketing and trade marketing teams in the FMCG and out-of-home food industries. My focus : companies with a strong raison d'être and sense of purpose, as well as an ambition for sustainable, profitable growth in their business. My compass is "See and Design": I'm committed to developing businesses (categories or brands, France or Europe) by combining vision and strategic thinking, with consideration of external or internal issues that are often more operational. I believe in the effectiveness of strategies and plans when they fully integrate the challenges of consumers, customers and employees. My various jobs have given me a good understanding of the importance of such a balance in the orientation, decision-making and implementation of action plans. My monitoring "welcome aboard": supporting and empowering my teams has always been an essential part of my management approach, giving meaning, getting buy-in and developing collective inputs. The leadership I put in place seeks to involve all the company's contacts and decision-makers in building a shared dynamic for continuous improvement. My leitmotiv and my values:"certainty comforts you, conviction transports you"; I believe in the virtue of individual and collective commitment, and in the effectiveness of professional relationships built within a caring framework, where humour also has its place. What makes me special: my holistic understanding of business (sales, marketing, finance), my inclusion with direct and cross-functional teams, and a touch of humour.