Cyril Royer

Background

About Cyril Royer

I graduated with a Master 2 in International Business (ISCID) in 2001. My professional background has allowed me to be an expert in business development at different levels - in direct contact with SME CEO and mid-size companies- in management of field sales teams and technicians - developing networks of importers and distributors My field experience was consolidated by commercial training and coaching in sales, management and recruitment. My strengths as a salesperson are : commercial meetings, active listening, targeting, signing contracts, customer follow-up, soliciting recommendations, prospecting through networks and with a direct targeted approach. My strengths as a manager are : active listening, reception and customer service training, skills development, organization of priorities, customer satisfaction, creating a caring and efficient atmosphere. Expert in the dental industry where I held the positions of Regional Sales Director, Agency Director and Export Manager for Africa, France and Benelux. I worked for a long time within the company Sirona - SIEMENS Group. First within the CAD-CAM Business Unit (Computer-Assisted Design and Manufacturing) where I sold unique digital systems to dental clinics and prosthetists. I then led the opening of an agency dedicated to the entire Sirona/Siemens Range to equip clinics with materials and equipment : Chairs, 2D/3D medical imaging, CAD/CAM systems, rotary and digital instrumentation, LASER. The SIRONA Group then allowed me to settle in Morocco in 2012 to take charge of the launch of the FONA brand on the African continent. I also have solid expertise in Endodontics and restorations with manufacturers such as FKG, S.D.I. and Sendoline for which I managed the animation of field sales forces, the referencing and support of new distributors, the recruitment and animation of new trainers/speakers. After Covid, I joined the IT industry sector within the XEFI Group to market security solutions, cybersecurity, data backup, IP telephony, managed cloud services in infrastructure and networks. Customers are CEO of SME and Mid size companies. Exciting sector of activity, rapidly changing towards network infrastructure virtualization services and high-performance unified communication solutions Let’s meet to discuss!