Daisuke Oshida
Marketing Manager at Stmicroelectronics
Based in Yamanashi, Japan
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Seniority
Manager
Department
Advertising & Marketing
Location
Yamanashi
Industry
Semiconductor Manufacturing
Company size
35K
Contact information
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d•••••••@st.com
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Background
About Daisuke Oshida
I have an open mind and challenging spirit for everything with rational thinking. Create solution for all issues positively. Strong communication skills with colleagues, customers, and partners. Have experience of semiconductor process development including R&D, then semiconductor (SoC) solutions/product development management, LSI development management, define vehicle security specifications, ISO member from JSAE, JasPar member, Wireless charging standard from JARI, and now secure MCU marketing. — ST Microelectronics — Secure MCU region marketing for Banking and ID - Led and managed a diverse team across Japan and the Asia-Pacific region, Increased Japan Banking & IDs business scale by 2.7 times since joining ST- Directed global teams in market analysis and technology trend sharing, fostering collaboration across departments- Managed technical support teams for OS development, certification processes, and customer engagement- Oversaw SoC (HW/SW) business, including pricing negotiations and brand applet integration- Provided leadership in field quality support, resolving complex customer issues effectively- Conducted lectures on semiconductor processes for customers, distributors, and internal teams. — Renesas — - Managed and led teams in core technology development for automotive security, V2X systems, and semiconductor processes- Directed V2X Host LSI development projects, managing design teams and ensuring successful internal certifications- Supervised the development of evaluation boards and security certifications (AVA_VAN.5, FIPS 140-2)- Led consulting services for OEMs on ISO 21434 compliance and security processes- Oversaw cost management, ROI analysis, pricing strategies, and profitability optimization- Member of ISO 21434, 15118, 20730, 20077/20078/20080, 23239 (from JSAE) and JasPar OTA WG — NEC EL — - Semiconductor process development (65nm~28nm node BEOL) — APURO (Temporary worker) — Position Device Development Engineer, Process Integration Engineer Developed new concept CCD device for endoscope (used for medical purposes version and industrial version.) —Performance— - 38 patents (for JP), and its PCT- Several external lecturers in terms of automotive security - Several international conferences presentations (IITC, AMC, ADMETA, CSS, JSAE Member of ISO/IEC 15118, ISO 20730, 20077, 20078, 20080, 20730 and 23239- JARI Member of IEC 61980- JasPar OTA WG member.
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