Damaris Evans

Background

About Damaris Evans

Damaris has led high fashion lingerie design since 2001. Her designs changed the landscape of the lingerie world and took the industry out of the long accepted norm. CEO and creative director of brands, DAMARIS (2001-PRESENT) and MIMI HOLLIDAY (2001-2019), two of the worlds leading design led lingerie brands which have been loyally coveted by tier one press, their buyers and customers for 20 years. At the height selling to over 350 of the worlds leading independent and department stores in over 35 countries. In 2020, Marks and Spencer invited Damaris’ to design a range, her first high street collaboration, which was marketed as BOUTIQUE X DAMARIS, which launched in 2021 to huge critical acclaim. Four years on, M&S’s UK market share in lingerie has increased. RECENT PRESS HIGHLIGHTS ‘THE PRETTIEST EVER BY M&S’, from YOU magazine, an incredible success for the brand which was founded 139 years ago. ‘NOT JUST ANY LINGERIE, THIS IS M&S LINGERIE BY DAMARIS EVANS’ THE TELEGRAPH. ‘HIGH FASHION FOR M&S BY DAMARIS’, Red. ‘LINGERIE QUEEN AT M&S’, Glamour. Steve Row, the then CEO OF M&S, noted in ‘The Times’ Aug 21, that ‘Damaris plays a part in M&S’s strengths’, adding value to M&S. https://en.wikipedia.org/wiki/Damaris_Evans#:~:text=Damaris%20Alice%20Turle%20Evans%20(born,brands%20Damaris%20and%20Mimi%20Holliday.