Dameon Waggoner

Background

About Dameon Waggoner

Hello, I’m Dameon, a Creative Director with 10+ years of experience shaping brand identities, building campaigns, and connecting audiences across digital, print, and experiential platforms. I specialize in brand identity, campaign development, and scalable design systems—with a proven track record of transforming strategic insights into high-performing creative solutions. Over the past 7+ years, I’ve led inclusive, cross-functional design teams across copy, motion, and visual identity, fostering collaborative cultures that deliver results. Whether I’m guiding a global rebrand, mentoring emerging creatives, or aligning stakeholders around a shared vision, I focus on work that’s bold, thoughtful, and built to scale. Career Highlights • Brand Transformation: Partnered with agency and in-house design teams to deliver the Sandisk rebrand—aligning stakeholders around a unified visual identity and building a global design system that increased brand recognition and drove 40% higher internal adoption. • Campaign Impact: Directed cross-platform marketing initiatives at Western Digital and Sandisk, delivering consumer campaigns that reached millions worldwide and supported sales growth in priority markets. • Creative Leadership: Built and mentored in-house creative teams, streamlining workflows that cut production timelines by 25% while elevating quality and consistency. • Independent Work: Founded design studios: Rad Omen and Implement.LA, producing experimental design, typography, and brand identity projects for publishers, musicians, artists, and cultural institutions. I hold an MFA in Graphic Design from CalArts and also teach and lecture at Los Angeles art and design institutions, where I mentor the next generation of creative professionals. Core Skills: Creative Direction • Brand Strategy • Visual Identity • Art Direction • Graphic Design • Design Systems • Typography • Editorial Design • Digital Campaigns • Marketing Strategy • Cross-Functional Collaboration • Team Leadership • Adobe Creative Suite • Content Development • Environmental Design