Dan Cole

Background

About Dan Cole

I'm a product and marketing executive with 20+ years of B2B SaaS experience, and 10 years focused in cybersecurity and threat intelligence. At ThreatConnect, I’ve led both Product Management and Product Marketing, scaling our Threat Intelligence Platform and SOAR capabilities from early traction to a 10x increase in ARR, contributing to a successful private equity acquisition. My experience spans GTM strategy, product roadmap ownership, messaging strategy, competitive positioning, AI feature development, and building high-performing product orgs. I’ve partnered with Gartner to help define emerging categories, expanded TAM into new segments like MSSPs, and represented the company at events like RSAC, Black Hat, and ATT & CKcon. I’m passionate about helping organizations clarify their differentiation, align product and market strategy, and translate technical value into buyer impact. If you're working on something interesting - especially around product strategy, messaging, or security innovation - I'd love to connect.