Dan F.

Background

About Dan F.

I work directly with founders, CEOs, CMOs, and teams who prefer to bypass the agency maze and go straight to the creative source. I’m a writer, creative director, and brand strategist because putting tactics before strategy is "the noise before death". My experience is extensive, spanning scrappy startups, DTC, big global brands, CPG, tech, wellness, B2B, supplements, higher ed, and lifestyle categories. I've founded and run my own creative and strategy business since 2018. AI does not reward confused brands. Telling the story clearly, concisely, and consistently is how brands get recognized and recommended. Once again, it's the power of creativity that makes your brand visible. Before this chapter, I spent years at places like BBDO, DDB, Publicis, FCB, and Leo Burnett, creating transformative work, running agencies, and helping brands move people and move the needle.These days, I am spending more of my time working with other men in recovery and post-incarceration through the Prison Mindfulness Institute, the Arizona Department of Corrections, Rehabilitation, & Reentry, and the Upaya Zen Center.