Dan Hoff

Background

About Dan Hoff

For the past 15+ years of my professional life, I have “lived” at the intersection of software, technology and marketing. Of those years, I have been an entrepreneur for 9 and a senior leader and executive for 14. I have a unique background that combines the worlds of sales and marketing with deep experience in: • Sales enablement and Sales support – on and offline • Software/Tech Market Launch • Contract CMO Services • Market Research and Access Planning • Traditional [4-P type] marketing • Event marketing • EdTech Marketing • Marketing Strategy and Plan Execution • Social media marketing • And Interactive Digital Marketing I am a positive, optimistic and visionary person. People describe me as being highly entrepreneurial, imaginative, and creative. I am intellectually curious with an intensely inquisitive mind. My thinking straddles a left- and right-brain approach and my key intellectual strength is the ability to synthesize innovative solutions from a large number of disperse and seemingly divergent inputs. I thrive on complicated problems, am an avid "growth hacker" and I’m not afraid to iterate to arrive at a full solution. My management style leverages my finely tuned ability to coach, mentor and motivate teams. Specialties: Strategic Planning / Direct Marketing Campaign Design / Market Segmentation / PR Campaigns / Positioning / Product Marketing Branding / Sales Strategies / Budgeting / Testing / B2B/B2C Technology Marketing / Lead Generation / Sales Tool and Collateral Development / Online and Event Marketing / Promotions and Advertising / Partner Channel Program Development / Public Relations / Social Media Marketing