Dan K.
Experience Owner Lead - Next Best Action at Usaa
Based in Hudsonville, United States
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Seniority
C-Team
Department
General Business & Management
Location
Hudsonville
Industry
Financial Services
Company size
40K
Contact information
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d•••••••@usaajobs.com
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Background
About Dan K.
Talented Product Owner and Customer Experience Lead with a passion for excellence. Broad and deep success in financial institutions contributing through technical, marketing, and consultative roles. Lifelong learner willing to accept and excel in new roles and challenges. A focus on design and development of customer lifecycle journeys, detailing technical requirements for implementation, validating digital experiences both pre-and post-launch, analyzing test and learning scenarios, and continuous improvement. Core Competencies: • Product Owner • Program and Project Manager • Quality Assurance and Validation • Lifecycle Marketing • Pega Next Best Action • Business Analyst Career Highlights: • Successfully completed validation test cases and scripts for over 40 combinations of product, price, and channel • Reduced manual processes by 75% and limited human interaction with member-facing production data to ensure privacy and quality • Reduced product time-to-market by at least 2 weeks per month through leadership of automation project • Developed a series of 25 messages and actions for each Bank line of business, resulting in a smooth customer journey from acquisition to onboarding to relationship deepening to servicing, all executed on a unified platform • Detailed best-practice options for using member information to create NBA messages that can reduce programming time and increase speed-to-market for each campaign by 25% • Built new dashboard reports using SAS and ORACLE SQL resulting in initial variance reporting to detect errors in campaign audiences • Managed scheduling of marketing campaigns, coordinating with six lines of business and seven delivery channels • Designed campaign calendar to coordinate over four hundred fifty campaigns and one thousand deliverables, resulting in first-ever resource capacity planning
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