Dan Oconnor

Background

About Dan Oconnor

Passion for growing brands through consumer insights and marketing support plans. Actively lead development and implementation of trade and sales strategies to achieve corporate objectives. Experience includes working with syndicated data, category management, brand strategies, finance, field sales and sales operations to deliver optimal ROI. Driving sales and share growth with shelving strategies and new item launches to drive new distribution and increased shelf space. Work in collaboration with top tier national account customer teams with headquarter responsibilities to deliver sales and profit targets. Deliver equity driving programs through sales planning, trade spending, Leverage account specific customer marketing partnerships across manufacturers. Execute in-store programs to drive cross category purchases. Seasoned sales negotiator with focus on delivering category growth and meeting corporate profit objectives. Manage trade investment and align with category reviews to maximize business building opportunities. CPG Experience: Pepperidge Farm, division of Campbell Soup Company; Unilever, Home and personal care, Schick Warner Lambert (currently owned by Energizer), Campbell Sales Company.