Dan Raphael Amonelo

Background

About Dan Raphael Amonelo

With a solid foundation in Programmatic for 9 consecutive years under one of the leading white-labled companies in local, I was able to harness each and every workaround/systems/workflow that the field has to offer. Among of these are:9 years of solid Digital Advertising Expertise:Programmatic:Among of the DSPs I’m experienced the past 9 years are:Meta ( Certified)Centro: https://simpli.fi/TradeDesk: & Operated DSP: google/dfpThinkNear & Safereach (Cannabis campaign management)People-based campaign managementFacebook:Various expertise in handling Facebook Business Manager management for easy navigation of advertisers campaigns.Multiple strategies to reach target audiences via Facebook sponsored ads.The best technology out there is only as good as the person who harnes it - So far, I have the most experience in these DSPs as I manage strategies and campaign execution for our clients.I’m leading discoveries of these DSPs as part of my role to ensure capabilities of these DSPs are maximized by our team to deliver competitive results to our end customers. Media Planning ExpertiseTechnical understanding of DSPs are crucial on how we recommend products for our end customers. Though it’s also needed to find the right balance between system limitations / capabilities and what the client really wants.So far, I have been part of our media planning team to create automation of proposals based on budget and vertical. Media planning is also one of those that I’m well-versed in.Pixel integration for better campaign KPI trackingI have been exposed to the best way to maximize tracking tools and able to discuss with clients Google Analytics readings on they website activity which are attributed to our campaigns.Campaign Performance Reviews (Weekly to Quarterly discussion) with clients.Tackles one on one sessions with client(s) about campaign performance through various methodologies and KPIs: Clicks, Delivery, CTR, CPC, CPC, VTC and other client-defined KPI to ensure campaign's success. Client/account Management* Held responsible towards client communications and provide expert solutions for the company in big swings towards improvement and efficiency.Able to connect with US/Canada clients and sales team to develop tools and software that will create/streamline processes by using historical data of owned DSPs for the best campaign proposal / set-up that each SMB's budget can offer.