Dan Reeves

Background

About Dan Reeves

I am the Head of Marketing & Business Development at Boyes Turner, I joined the firm in February 2025. Before joining Boyes Turner, I led the Marketing & Business Development team at Herrington Carmichael (2017 to 2025), working closely with the managing partner and other strategic partners to achieve the firm's goals and implement the Marketing & BD strategy. In 2017, turnover was £7.9m and increased to £23m in 2024. The firm is now recognised as a Times Best Law Firm 2024, with the team having grown from 75 people to almost 200. Since 2017, each practice group has seen a consistent increase in revenues, client development, new service lines and sector growth. I work closely with heads of teams to build their teams individual marketing and business development plans, ensuring alignment with the firm’s strategy and our ideal client matrix. I continue to develop our CRM, data intelligence and client reporting across the firm. This has allowed us to track and report on revenue across all teams and channels in a much more strategic way. I have been in professional services marketing and business development for over 20 years now, with experience in Financial Services, Construction and now legal services. My career began with a graphic design / web-design and visual communication degree. This led me into part of a marketing team designing and building websites, coding web pages and emailers, general digital communications and creating all other types of marketing material across multiple channels, online and offline, from websites to brochures. I can take creativity from print to screen and back again if needed. I'm both creative and analytical, having worked through the early years of web design and coding where we had little but opinion to go on, we slowly began to see the metrics behind the creatives from a digital perspective, i've grown with a data gathering process. My early creative background and innovative vision has been enhanced with a strategic and metric based approach to modern marketing and business development, it has given me an ability to create from scratch, manage a project and analyse performance. Outside of work, my interests include football, cricket and an occasional round of golf, I also like to travel and experience the world and all its different cultures. Family time also brings a lot of joy with a wife and two young children.